Ogilvy & Mather Shines at Cannes by Cheyenne Baptiste

The Cannes Lions 58th International Festival of Creativity, proved to be yet another success for Ogilvy & Mather this year after winning a total of 61 Lions across all categories.

See below for the official UK news release:

Cannes, France, June 27, 2011 – Ogilvy & Mather has won 12 Gold medals and more Cannes Lions than ever before in the year that it celebrates its inspirational founder, David Ogilvy’s centennial.

In total, Ogilvy & Mather has won 61 Lions across all categories in the 58th Cannes Lions International Festival of Creativity, 2011. The company scooped up 12 Gold, 17 Silver and 32 Bronze awards, as well as having 133 Finalists in this year’s festival. Ogilvy Argentina was named Direct Agency of the Year and Ogilvy Brazil took third place in that category.

Ogilvy reasserted its creative dominance, smashing its 2010 record when it won a respectable 57 Lions: 3 Gold, 18 Silver, and 36 Bronze.

In the highly coveted Network of the Year Category, Ogilvy secured second place. its highest position ever in the history of the network and a reflection of the record­smashing performance achieved in this Cannes Lions 2011.

Ogilvy creative highlights from the Festival include “The Friendship Machine” campaign for Coca­ Cola by Ogilvy Argentina, which picked up two Gold awards in the Direct category and a Gold in the Outdoor category. The Coca­Cola “Friendship Machine,” an interactive activation idea using a 3.5 meter vending machine, was created in Latin America to celebrate Friendship Day. Ogilvy Latin America won an unprecedented six Lions for Coca­Cola.

To see all of the creative work, click here: http://www.canneslions.com/work/

Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather, commented: “As we celebrate our founder’s centennial, it feels appropriate and right that we have had our best performance in history in Cannes. Our performance tops off a historic week for Ogilvy. I am very proud of everyone who has contributed to our success. Thanks to all our clients and to every one of our 18,000 Ogilvy colleagues for making this happen. Congratulations.”

The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Full information about the 2011 Awards, winners and full credits can be found at: http://www.canneslions.com

Posted in on 28th Jun 2011