aG

WE ARE - NAILERS NICHE SPOT-ON SUBVERSIVE
EVANGELICAL SPONTANEOUS SMART TRIBAL AND
EVEN A LITTLE BIT CHEEKY

We are aG, the guerilla marketing unit within Abovegroup Ogilvy specialising in tactical dialogue to the evolved youth consumer. We ambush people’s attention and catch the competition off guard.

We dig deeper, doing stellar research, unorthodox creativity, and employ various guerilla strategies to get big ideas out there that deliver measurable results.

We have a young but experienced team, so we know how to connect with the evolved Caribbean youth. Boredom gets a kick in the groin when working with us.

We love design, photography, art, new media, local culture with a passion. Our staff are different, original, creative, young, experienced, and local. That said, we are all well-travelled and have an international outlook.

Have a look at our case study to see more:
aGCaseStudy.pdf

See some videos of work we have done

We were commissioned to implement a strategic promotional campaign to promote the Trinidad & Tobago Film Festival. We designed a series of cool posters to post all over Port of Spain and partnered with Success Laventille Composite School to get the kids involved.

Enjoy!

Another campaign to get some buzz surrounding the Trinidad & Tobago Film Festival: Some of our aG crew went on the streets of Port of Spain during the morning rush hour and…well….see for yourselves!

As part of the guerilla marketing campaign for aG’s client, Autowerks, we gave away an iPod Touch to the selected winner for participating in the consumer survey
Check it out!